When I first moved from Germany to Detroit, I expected to find a different business culture — but I didn’t realize how different it would feel. In  #Germany ,  #communication  often starts with facts, structure and precision. We plan carefully, document thoroughly and build trust through consistency and performance. Every statement is backed by data. Every promise, delivered with care. In the  #US , the rhythm is completely different. People lead with energy and possibility.

At home, our two little ones (2️⃣ & 4️⃣) switch effortlessly between  #German  and  #English  — sometimes in the same sentence.  💡To them, it’s natural. To me, it’s a daily reminder of what true  #communication  across  #cultures  looks like: They don’t translate — they  #connect . They don’t overthink tone — they  #adapt . And somehow, both sides of their world make perfect sense together. 🌍 That same ability to bridge worlds is something I also value deeply in my professi

For many  #transatlantic  businesses,  #marketing  &  #PR  are often treated as afterthoughts — something to “add later” once operations are running smoothly.  📣 But here’s the truth: Entering a new market without a clear marketing communications strategy is like showing up to a meeting without introducing yourself. If your  #audience  doesn’t understand who you are, why you’re here and what sets you apart — you’re  #invisible .  I’ve seen it firsthand: German businesses exp

Every year, #TheBattery Show  in  #Novi , Michigan feels like more than just a trade fair — it’s a snapshot of where the  #future  of  #mobility  is heading.  This year, one message was clear:  🚀  #Innovation  knows no borders —  #collaboration  makes it powerful. Here are a few  #trends  that stood out to me: 🔋 1. Europe meets America in  #electrification . #German  and European  #suppliers  are bringing precision engineering, while  #US  players are driving speed and scal

People often ask me what it’s really like to run a  #transatlantic PR  and  #marketing #agency . The short answer? Every day feels like a  #bridge  — between  #Germany  and the  #USA , engineering and emotion, strategy and creativity. At  #PilonPR , our work doesn’t start with press releases or campaigns. It starts with listening. We sit down with clients — sometimes a German  #automotive   #supplier  expanding to  #Detroit , sometimes a U.S.  #tech   #startup  eyeing Munich

Looking back on my  #journey  — from studying and working in  #Germany , earning my  #MBA  at Steinbeis University Berlin, leading global...

My career has taken me from  #Germany  to  #China , across  #Europe  to the  #USA  and  #Mexico  — working with global  #automotive  brands, innovative  #tech  companies and ambitious  #startups . Every market taught me something new about  #people culture  and the power of  #marketing  and  #communication . One thing has become clear: great marketing and communication is never just about campaigns — it’s about human  #connection . Here are the  #lessons  that continue to gui

Every brand has a story - but telling it across cultures isn’t always easy. That’s why I started PilonPR. I saw too many companies struggle to communicate effectively between Germany and the U.S. It’s not just about translating words - it’s about understanding culture, tone and what truly resonates in each market. At PilonPR, we combine PR and marketing strategies  to help brands share their stories authentically and strategically, making an impact on both sides of the Atlant