You Don’t Launch Communications in the U.S.- You Build a Function.

Before founding PilonPR, I built and shaped the North American communications function for Kiekert, working as Global Spokesperson and leading communications across regions.

That experience still defines how I work today because the patterns are consistent.

You don’t “launch” communications in the U.S.

You build a function.

And that requires a different mindset than many German companies expect.

Here’s what matters most:

1️⃣ Structure comes before visibility.

 Before press releases, LinkedIn posts or events, there must be clarity on:

 – who speaks for what,

 – how messages are governed,

 – how HQ and North America align.

Without structure, activity creates noise - not credibility.

2️⃣ Leadership visibility is not optional.

In the U.S., executives are part of the story.

Media, partners and stakeholders expect perspective, not statements.

That visibility must be prepared, aligned and intentional.

3️⃣ HQ alignment enables speed, it doesn’t slow it down.

The strongest U.S. communications setups are not isolated locally.

They are strategically anchored at HQ and translated - not copied - for North American expectations.

4️⃣ Relevance beats background.

In the U.S., credibility is assumed.

What matters is why your story matters now - for this market, this industry, this moment.

That is why I founded PilonPR:

to help German companies build sustainable, senior-level communications functions in the U.S. - not louder, not faster, but structurally right.

Because in the U.S., communications isn’t a campaign.

It’s leadership infrastructure.

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