📌 Three Mistakes Automotive Companies Still Make With U.S. Media - and How to Fix Them

Working with global #automotivesuppliers has taught me one thing:

the U.S. media landscape is a world of its own.

Yet even strong, innovative companies struggle to get meaningful visibility because of a few avoidable mistakes:

1️⃣ No U.S.-ready #presskit:

Many teams rely on internal PowerPoints or German-focused PDFs.

But U.S. journalists need clear messaging, product facts, leadership bios and visuals - instantly and in one place. 

2️⃣ Unclear #spokesperson strategy:

Reporters don’t want “someone from the company.”

They want the right voice - sharp, available, trained and confident.

A prepared spokesperson can turn a simple inquiry into a relationship.

3️⃣ Expecting coverage without building #relationships:

Bloomberg, Automotive News, Forbes, trade media - they’re not waiting for a press release. They respond to relevance, clarity and consistency.

Visibility is earned over time, not requested overnight.

In a fast-changing industry, strong #communication isn’t a “nice-to-have.”

It’s a competitive advantage. 

Whether you are a startup, Tier-1 supplier or global brand, the difference between being noticed and being overlooked often lies in how well the fundamentals are executed.

Visibility follows companies that articulate their value - consistently.

#AutomotiveIndustry #MediaRelations #AutomotivePR #MobilityInnovation #SupplierIndustry #AutoTech #BrandVisibility #PRStrategy #ThoughtLeadership #GermanAmericanBusiness #B2BMarketing #AutomotiveNews #ExecutiveVisibility #Bloomberg #Forbes #PilonPR