How German Companies Can Win U.S. Attention

A couple of years ago, I met a German automotive tech supplier. Brilliant engineering, strong innovation - yet almost invisible in the U.S. market.

They relied on PDFs, trade booths and hope.

Then we tried something different: #speakeropportunities.

We secured panels at mobility-focused stages. The impact was immediate:

✨ Credibility accelerated - analysts, journalists and OEM partners suddenly knew who they were.

✨ Conversations began through dialogue - Q&As became relationship bridges they had never accessed before.

✨ Marketing momentum emerged - every talk generated content for positioning, sales and industry relevance.

Here’s the core lesson:

In the U.S., visibility is built through voice.

A stage isn’t decoration - it’s infrastructure.

German companies often underestimate this.

Technical excellence opens the door, but storytelling, presence and executive voice unlock the room. Even small panels, roundtables or webinars can reposition a company as a thought leader - opening doors that no PDF ever could.

It’s been inspiring to watch leaders who shape dialogue spaces, including Nasim Uddin, President of the Global Automotive Management Council, convening networks such as GACC Midwest - German American Chamber of Commerce of the Midwest, Inc. Midwest, GABC German American Business Chamber Michigan and the Center for Automotive Research (CAR). They demonstrate how carefully curated speaking opportunities help turn expertise into influence.

Have you used speaking opportunities to build credibility or enter new markets?

I’d love to hear your experience. 👇

#ExecutiveVisibility #SpeakerStrategy #ThoughtLeadership #PRStrategy

#GermanAmericanBusiness #AutomotiveIndustry #MobilityInnovation

#CommunicationLeadership #B2BMarketing #PilonPR