⚡ Reflections from The Battery Show — Trends Shaping Transatlantic Innovation

Every year, #TheBatteryShow in #Novi, Michigan feels like more than just a trade fair — it’s a snapshot of where the #future of #mobility is heading. 

This year, one message was clear:

 🚀 #Innovation knows no borders — #collaboration makes it powerful.

Here are a few #trends that stood out to me:

🔋 1. Europe meets America in #electrification. #German and European #suppliers are bringing precision engineering, while #US players are driving speed and scalability. Together, they’re shaping a new global EV ecosystem.

🌎 2. #Localization is becoming strategic. It’s no longer just about cost or logistics. Companies expanding across borders are rethinking their #brand messaging, supply chains and communication strategies to connect authentically with local audiences.

🤖 3. #Storytelling matters as much as technology. The booths that stood out weren’t just showing components — they told stories about purpose, sustainability and partnership. That’s what builds trust in fast-moving markets.

At #PilonPR, we see this convergence every day: European #innovation meeting American #energy — and #communication bridging the gap.

Here’s to shaping the future of transatlantic mobility, one conversation at a time. 🌍

#PilonPR #BatteryShow2025 #MobilityInnovation #GermanAmericanBusiness #Electrification #Sustainability #EVIndustry #PRStrategy #CrossCulturalCommunication #Storytelling