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When people think about the  #automotiveindustry , they usually picture the big names — the  #OEMs  with their badges, commercials and global brands. But after spending two decades in this industry, one thing has always been clear to me: 👉 The real  #innovation  often happens behind the scenes — in the supplier network. #Suppliers  are the quiet force behind mobility. They invent, design, test and produce the technologies that make  #vehicles  safer, smarter and more sustain

Life rarely unfolds in straight lines. For me, the journey from  #Germany  to the  #US  was full of twists, challenges and unexpected blessings. 🌎 I was transferred from  #Kiekert  Germany to the  #US  to build a marketing and communications unit. It was a thrilling opportunity — but also a step into the unknown. New culture, new responsibilities and a lot of pressure to deliver. Every day was a lesson in  #resilience ,  #adaptability  and #leadership . Then my personal life

Every year, #TheBattery Show  in  #Novi , Michigan feels like more than just a trade fair — it’s a snapshot of where the  #future  of  #mobility  is heading.  This year, one message was clear:  🚀  #Innovation  knows no borders —  #collaboration  makes it powerful. Here are a few  #trends  that stood out to me: 🔋 1. Europe meets America in  #electrification . #German  and European  #suppliers  are bringing precision engineering, while  #US  players are driving speed and scal

People often ask me what it’s really like to run a  #transatlantic PR  and  #marketing #agency . The short answer? Every day feels like a  #bridge  — between  #Germany  and the  #USA , engineering and emotion, strategy and creativity. At  #PilonPR , our work doesn’t start with press releases or campaigns. It starts with listening. We sit down with clients — sometimes a German  #automotive   #supplier  expanding to  #Detroit , sometimes a U.S.  #tech   #startup  eyeing Munich

Many  #German  engineering and  #technology  companies focus heavily on features, specifications and performance metrics when communicating their innovations. But in the U.S. market,  #stories  resonate more than statistics. #Storytelling  makes complex products relatable, builds emotional  #connections  and shows the real-world  #impact  of technology — turning technical excellence into market  #relevance . 💡 3 Tips for Effective Storytelling in Technical  #Marketing :  1️⃣

Looking back on my  #journey  — from studying and working in  #Germany , earning my  #MBA  at Steinbeis University Berlin, leading global...

My career has taken me from  #Germany  to  #China , across  #Europe  to the  #USA  and  #Mexico  — working with global  #automotive  brands, innovative  #tech  companies and ambitious  #startups . Every market taught me something new about  #people culture  and the power of  #marketing  and  #communication . One thing has become clear: great marketing and communication is never just about campaigns — it’s about human  #connection . Here are the  #lessons  that continue to gui

When German companies enter the U.S. market, one of the biggest challenges is  #branding  and  #messaging . Many rely on the same...

It’s that time of year again — #Oktoberfest season! What began in #Munich in 1810 as a royal wedding #celebration has grown into one...

October 3, 1990, marked a moment a lot of people will never forget:  Germany ’s  reunification  after decades of division. Just months...

Punctuality isn’t just about clocks. It’s about culture, expectations and the first impression you leave . How you handle time can say as...

🌍 In today’s global economy, the most successful companies are the ones that learn, adapt and  collaborate  across borders....

Every brand has a story - but telling it across cultures isn’t always easy. That’s why I started PilonPR. I saw too many companies struggle to communicate effectively between Germany and the U.S. It’s not just about translating words - it’s about understanding culture, tone and what truly resonates in each market. At PilonPR, we combine PR and marketing strategies  to help brands share their stories authentically and strategically, making an impact on both sides of the Atlant

Expanding between #Germany and the #US is not just about entering a new market - it’s about adapting your #businesscommunication style. The way companies present themselves, share information and build trust differs greatly on both sides of the Atlantic. In Germany, communication is direct, formal and precise. Business leaders value facts, structure, and thorough analysis. Meetings often go deep into details and decisions are made carefully, backed by reliable data. Trust is