💬 What Sustainability Really Means in Automotive

I used to think #sustainability was only about CO₂, batteries and materials — about the next regulation, the next certification. But after working with so many passionate teams in the #automotive and tech world — engineers, designers, marketers, communicators — I’ve learned it’s also about #people.

How we build, lead and communicate. Because sustainability isn’t only in the products we create — it’s in the culture we create around them.

It’s in the way a company treats its employees, suppliers and partners.

It’s in whether innovation serves people — or just performance.

And it’s in the small, invisible choices that shape trust over time:

➡️ Do we share credit, or keep it?

➡️ Do we listen before we act?

➡️ Do we think in quarters — or in decades?

For me, true sustainability means choosing long-term relationships over quick wins. Designing processes that last, not just campaigns that trend.

#Communicating in ways that build confidence, not confusion.

Working between #Germany and the #USA, I see both sides of this coin:

German precision that aims for perfection, and American optimism that drives momentum. 

Together, they can create something powerful — sustainable progress with a human heart.

💚 Because in the end, the most sustainable thing in any business isn’t a product or a process. It’s trust.

#Sustainability #Automotive #Mobility #Leadership #Trust #Innovation #GermanAmerican #Storytelling #MonikaJakubczyk #Detroit #PilonPR