In every global company, there’s always someone who becomes the  #bridge : Between engineering and sales. Between HQ and the region. Between Germany and the U.S. Between strategy and reality. Sometimes you choose it. Sometimes it chooses you. Here’s what I’ve learned about being the “bridge person”: 1️⃣ You see things earlier than others. Not because you’re smarter - but because you stand between worlds. You pick up signals before they turn into issues. You sense misalignment

One of my favorite parts of working in #marketingcommunications is helping #innovators tell their #story — not just through # features , but through # feelings. Recently, I spoke with a passionate team developing a smart Bluetooth solution for the #automotiveworld — technology built to solve a surprisingly simple, but universal pain: lost keys, lost time, lost trust. It’s a perfect reminder that #innovation doesn’t always start with something flashy. Sometimes, it begins with

When I first moved from Germany to Detroit, I expected to find a different business culture — but I didn’t realize how different it would feel. In  #Germany ,  #communication  often starts with facts, structure and precision. We plan carefully, document thoroughly and build trust through consistency and performance. Every statement is backed by data. Every promise, delivered with care. In the  #US , the rhythm is completely different. People lead with energy and possibility.

At home, our two little ones (2️⃣ & 4️⃣) switch effortlessly between  #German  and  #English  — sometimes in the same sentence.  💡To them, it’s natural. To me, it’s a daily reminder of what true  #communication  across  #cultures  looks like: They don’t translate — they  #connect . They don’t overthink tone — they  #adapt . And somehow, both sides of their world make perfect sense together. 🌍 That same ability to bridge worlds is something I also value deeply in my professi

Every year, #TheBattery Show  in  #Novi , Michigan feels like more than just a trade fair — it’s a snapshot of where the  #future  of  #mobility  is heading.  This year, one message was clear:  🚀  #Innovation  knows no borders —  #collaboration  makes it powerful. Here are a few  #trends  that stood out to me: 🔋 1. Europe meets America in  #electrification . #German  and European  #suppliers  are bringing precision engineering, while  #US  players are driving speed and scal

My career has taken me from  #Germany  to  #China , across  #Europe  to the  #USA  and  #Mexico  — working with global  #automotive  brands, innovative  #tech  companies and ambitious  #startups . Every market taught me something new about  #people culture  and the power of  #marketing  and  #communication . One thing has become clear: great marketing and communication is never just about campaigns — it’s about human  #connection . Here are the  #lessons  that continue to gui

October 3, 1990, marked a moment a lot of people will never forget:  Germany ’s  reunification  after decades of division. Just months...