2025 was a year of  #clarity . Clarity about what companies need in North America. Clarity about how quickly communication must move. And clarity about the power of strong narratives in an industry transforming at full speed. 2025 also made one thing unmistakably clear: Companies no longer have the luxury to wait. Not on visibility, not on narrative, not on leadership presence. Across the work with German automotive and tech companies this year, three themes stood out: 1️⃣ En

One of the questions I hear most often from companies entering or expanding in the U.S. market is: “Should we invest in paid articles?” It’s a fair question. Paid formats - sponsored posts, native ads, partner articles or editorial-style advertorials - are becoming more common on both sides of the Atlantic. They can be useful. But only when they’re part of a broader communication strategy. Here’s what I tell them: 1️⃣ Paid content does not replace earned media. Journalists tr

2025 was a year of  #clarity . Clarity about what companies need in North America. Clarity about how quickly communication must move. And clarity about the power of strong narratives in an industry transforming at full speed. 2025 also made one thing unmistakably clear: Companies no longer have the luxury to wait. Not on visibility, not on narrative, not on leadership presence. Across the work with German automotive and tech companies this year, three themes stood out: 1️⃣ En

As someone who has lived - and worked - on both sides, I see it clearly: Global communications leaders carry extraordinary weight. They unify identity, messaging and reputation across countries and cultures. They hold a role that is strategic and deeply human. And that is exactly why local insight becomes so powerful. North America behaves differently: 📌 media is faster and more personality-driven, 📌 leadership visibility is expected, not optional, 📌 narratives evolve fast

A couple of years ago, I met a German automotive tech supplier. Brilliant engineering, strong innovation - yet almost invisible in the U.S. market. They relied on PDFs, trade booths and hope. Then we tried something different:  #speakeropportunities . We secured panels at mobility-focused stages. The impact was immediate: ✨ Credibility accelerated - analysts, journalists and OEM partners suddenly knew who they were. ✨ Conversations began through dialogue - Q&As became relatio

Working with global  #automotivesuppliers  has taught me one thing: the U.S. media landscape is a world of its own. Yet even strong, innovative companies struggle to get meaningful visibility because of a few avoidable mistakes: 1️⃣ No U.S.-ready  #presskit : Many teams rely on internal PowerPoints or German-focused PDFs. But U.S. journalists need clear messaging, product facts, leadership bios and visuals - instantly and in one place.  2️⃣ Unclear  #spokesperson  strategy: R

For many  #transatlantic  businesses,  #marketing  &  #PR  are often treated as afterthoughts — something to “add later” once operations are running smoothly.  📣 But here’s the truth: Entering a new market without a clear marketing communications strategy is like showing up to a meeting without introducing yourself. If your  #audience  doesn’t understand who you are, why you’re here and what sets you apart — you’re  #invisible .  I’ve seen it firsthand: German businesses exp

Every year, #TheBattery Show  in  #Novi , Michigan feels like more than just a trade fair — it’s a snapshot of where the  #future  of  #mobility  is heading.  This year, one message was clear:  🚀  #Innovation  knows no borders —  #collaboration  makes it powerful. Here are a few  #trends  that stood out to me: 🔋 1. Europe meets America in  #electrification . #German  and European  #suppliers  are bringing precision engineering, while  #US  players are driving speed and scal

Many  #German  engineering and  #technology  companies focus heavily on features, specifications and performance metrics when communicating their innovations. But in the U.S. market,  #stories  resonate more than statistics. #Storytelling  makes complex products relatable, builds emotional  #connections  and shows the real-world  #impact  of technology — turning technical excellence into market  #relevance . 💡 3 Tips for Effective Storytelling in Technical  #Marketing :  1️⃣

Every brand has a story - but telling it across cultures isn’t always easy. That’s why I started PilonPR. I saw too many companies struggle to communicate effectively between Germany and the U.S. It’s not just about translating words - it’s about understanding culture, tone and what truly resonates in each market. At PilonPR, we combine PR and marketing strategies  to help brands share their stories authentically and strategically, making an impact on both sides of the Atlant