Why German Executives Often Miss the Mark in U.S. Media Interviews
- Monika Jakubczyk
- Dec 15, 2025
- 1 min read
One of the biggest gaps I see in interviews between German companies and U.S. media isn’t expertise.
It’s expectations.
After many conversations with executives preparing for U.S. #interviews, a few do’s and don’ts come up again and again:
DO:
• Lead with the why before the technical details.
• Be ready with one clear message you want the reader to remember.
• Speak in short, quotable sentences - U.S. media writes for speed.
• Show perspective and leadership, not just facts.
DON’T:
• Start with background or company history.
• Wait for the “perfect” question to make your point.
• Over-explain or add too much technical context.
• Assume the journalist will connect the dots for you.
In the U.S., interviews are less about proving competence - that’s assumed. They’re about relevance, clarity and point of view.
When executives understand this shift, interviews become conversations and coverage becomes impact.
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