📈 3 KPIs Every Automotive Communications Lead Should Watch

The #automotive industry is transforming at record speed — electrification, software, cybersecurity and new supply-chain expectations are reshaping how both #OEMs and #suppliers communicate.

With so much change, clarity matters more than quantity.

Here are the three #KPIs I prioritize when supporting OEMs and suppliers in the U.S. market:

1️⃣ Tier-1 Media Relevance (not just reach):

A single high-quality placement in a top-tier industry outlet — for example #AutomotiveNews or #Autoline — often has far more impact than twenty generic posts. Relevance matters more than volume.

2️⃣ Narrative Adoption Across the Organization:

Does Sales use the same story as Engineering?

Does HR speak the same language as Global Communications?

When the organization speaks consistently, credibility rises.

3️⃣ Executive Visibility Score

Is leadership consistently present with a clear, strong narrative?

In the U.S., executives are the storytellers — and often the most powerful credibility builders. 

When these KPIs rise, brand perception strengthens.

When they fall, visibility becomes noise.

Effective communications can be measured.

Senior communications can be predicted.

Predictable communications build #trust.

#automotive #PR #marketingcommunications #oems #suppliers #mobilityinnovation #executivevisibility #Leadership #MarketingCommunications #PilonPR