When I first moved from Germany to Detroit, I expected to find a different business culture — but I didn’t realize how different it would feel. In  #Germany ,  #communication  often starts with facts, structure and precision. We plan carefully, document thoroughly and build trust through consistency and performance. Every statement is backed by data. Every promise, delivered with care. In the  #US , the rhythm is completely different. People lead with energy and possibility.

When  #German  companies enter the  #US  market, the biggest challenge often isn’t product quality — it’s  #communicationculture . German  #brands  are admired for precision, reliability and engineering excellence. In the US, business success often depends on connection, confidence and  #storytelling . Here are a few cultural pitfalls that can make or break your US market entry:  1️⃣ Logic over Emotion: German marketing: “Here’s how it works.” US marketing: “Here’s why it mat

Life rarely unfolds in straight lines. For me, the journey from  #Germany  to the  #US  was full of twists, challenges and unexpected blessings. 🌎 I was transferred from  #Kiekert  Germany to the  #US  to build a marketing and communications unit. It was a thrilling opportunity — but also a step into the unknown. New culture, new responsibilities and a lot of pressure to deliver. Every day was a lesson in  #resilience ,  #adaptability  and #leadership . Then my personal life

Every year, #TheBattery Show  in  #Novi , Michigan feels like more than just a trade fair — it’s a snapshot of where the  #future  of  #mobility  is heading.  This year, one message was clear:  🚀  #Innovation  knows no borders —  #collaboration  makes it powerful. Here are a few  #trends  that stood out to me: 🔋 1. Europe meets America in  #electrification . #German  and European  #suppliers  are bringing precision engineering, while  #US  players are driving speed and scal

My career has taken me from  #Germany  to  #China , across  #Europe  to the  #USA  and  #Mexico  — working with global  #automotive  brands, innovative  #tech  companies and ambitious  #startups . Every market taught me something new about  #people culture  and the power of  #marketing  and  #communication . One thing has become clear: great marketing and communication is never just about campaigns — it’s about human  #connection . Here are the  #lessons  that continue to gui

Expanding between #Germany and the #US is not just about entering a new market - it’s about adapting your #businesscommunication style. The way companies present themselves, share information and build trust differs greatly on both sides of the Atlantic. In Germany, communication is direct, formal and precise. Business leaders value facts, structure, and thorough analysis. Meetings often go deep into details and decisions are made carefully, backed by reliable data. Trust is