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Why Relationship-Building Is Your Real Competitive Advantage
In a world obsessed with automation, metrics and efficiency, one thing still creates the biggest opportunities: Real #relationships . Whether you’re winning customers, entering new markets, leading teams or building strategic partnerships - relationships consistently outperform algorithms, ads and cold outreach. Here’s why: 🤝 1. #Trust moves faster than any sales cycle. People buy from people they trust. A strong relationship can shorten decisions from months to days. 🤝

Monika Jakubczyk
4 days ago1 min read


🤝Teamwork Across Borders: USA x Germany
Working between the #USA and #Germany has taught me that great #teamwork isn’t about everyone thinking the same way — it’s about balancing differences that complement each other. In the USA, teamwork thrives on energy, openness and initiative. People jump in quickly, brainstorm freely and value enthusiasm and optimism. “Let’s try it” often comes before “Let’s analyze it.” In Germany, teamwork shines through structure, depth and precision. Meetings are well-prepared, decisi

Monika Jakubczyk
Nov 131 min read


💬 What Sustainability Really Means in Automotive
I used to think #sustainability was only about CO₂, batteries and materials — about the next regulation, the next certification. But after working with so many passionate teams in the #automotive and tech world — engineers, designers, marketers, communicators — I’ve learned it’s also about #people . How we build, lead and communicate. Because sustainability isn’t only in the products we create — it’s in the culture we create around them. It’s in the way a company treats

Monika Jakubczyk
Nov 51 min read


🔉 The Most Impactful Brands Don’t Shout — They Speak with Meaning
Every day, we see companies trying to be heard: louder campaigns, flashier slogans, bigger promises. But noise isn’t the same as #impact and #visibility alone doesn’t create #trust . The #brands that truly make a difference are the ones that communicate with intention — that pause before they speak, that listen before they answer, that focus not just on what they sell, but on what they stand for. Especially in the #automotive and #mobility world, where innovation

Monika Jakubczyk
Oct 291 min read


Redefining Success in the Automotive World 🚗
For decades, #success in the #automotiveindustry was measured in numbers — #horsepower , #productionvolume , #efficiency . We celebrated speed, precision and power. Today, success looks different. It’s no longer just about how fast we move, but about how meaningfully we #connect — with customers, technology and society. 💡 #Innovation that’s human: #Technology that solves real problems and builds #trust . 🌿 #Progress that’s #sustainable : #Responsibility i

Monika Jakubczyk
Oct 281 min read


Turning Technology into Trust 🤝
One of my favorite parts of working in #marketingcommunications is helping #innovators tell their #story — not just through # features , but through # feelings. Recently, I spoke with a passionate team developing a smart Bluetooth solution for the #automotiveworld — technology built to solve a surprisingly simple, but universal pain: lost keys, lost time, lost trust. It’s a perfect reminder that #innovation doesn’t always start with something flashy. Sometimes, it begins with

Monika Jakubczyk
Oct 271 min read


🌍 Expanding Across Borders: Is #MarketingCommunications — Nice-to-Have or Non-Negotiable?
For many #transatlantic businesses, #marketing & #PR are often treated as afterthoughts — something to “add later” once operations are running smoothly. 📣 But here’s the truth: Entering a new market without a clear marketing communications strategy is like showing up to a meeting without introducing yourself. If your #audience doesn’t understand who you are, why you’re here and what sets you apart — you’re #invisible . I’ve seen it firsthand: German businesses exp

Monika Jakubczyk
Oct 161 min read


🚗 The Power of Automotive Suppliers – Lessons from Inside the Industry
When people think about the #automotiveindustry , they usually picture the big names — the #OEMs with their badges, commercials and global brands. But after spending two decades in this industry, one thing has always been clear to me: 👉 The real #innovation often happens behind the scenes — in the supplier network. #Suppliers are the quiet force behind mobility. They invent, design, test and produce the technologies that make #vehicles safer, smarter and more sustain

Monika Jakubczyk
Oct 152 min read


💡 What 20+ Years in Global Marketing & Communications Have Taught Me
My career has taken me from #Germany to #China , across #Europe to the #USA and #Mexico — working with global #automotive brands, innovative #tech companies and ambitious #startups . Every market taught me something new about #people culture and the power of #marketing and #communication . One thing has become clear: great marketing and communication is never just about campaigns — it’s about human #connection . Here are the #lessons that continue to gui

Monika Jakubczyk
Oct 72 min read
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