One thing I learned quickly after moving from Germany to Detroit: #PlantVisits  here are not just tours — they’re  #storytelling  moments. In the U.S.  #automotive  ecosystem, a factory floor is more than machines and processes. It’s where credibility is built, where innovation becomes tangible and where journalists decide whether your  #story  is worth telling. Here’s what I’ve seen work — again and again: 1️⃣ Lead with the  #story , not the steel: Detroit reporters don’t ge

In the world of  #technology  and  #mobility , many companies still believe: “If the product is good, the market will notice.” But that rarely happens. Technology doesn’t win because it’s superior — it wins because it’s understood. What I see again and again in 20+ years of communications: Companies invest millions into development, but only a fraction into  #positioning  and  #visibility . And then they wonder why competitors with weaker solutions are louder, more present —

Raising a brand’s profile in a competitive market like the  #USA  isn’t just about landing articles — publications are only the tip of the iceberg. True  #visibility  comes from a carefully orchestrated mix of marketing and communications that build  #credibility  and tell a compelling story. Before the headlines appear, there’s a lot of groundwork:  •  #StrategicPlanning : Understanding the market, defining your narrative and identifying the right audiences.  •  #MediaEngage

One of my favorite parts of working in #marketingcommunications is helping #innovators tell their #story — not just through # features , but through # feelings. Recently, I spoke with a passionate team developing a smart Bluetooth solution for the #automotiveworld — technology built to solve a surprisingly simple, but universal pain: lost keys, lost time, lost trust. It’s a perfect reminder that #innovation doesn’t always start with something flashy. Sometimes, it begins with

When people think about the  #automotiveindustry , they usually picture the big names — the  #OEMs  with their badges, commercials and global brands. But after spending two decades in this industry, one thing has always been clear to me: 👉 The real  #innovation  often happens behind the scenes — in the supplier network. #Suppliers  are the quiet force behind mobility. They invent, design, test and produce the technologies that make  #vehicles  safer, smarter and more sustain

People often ask me what it’s really like to run a  #transatlantic PR  and  #marketing #agency . The short answer? Every day feels like a  #bridge  — between  #Germany  and the  #USA , engineering and emotion, strategy and creativity. At  #PilonPR , our work doesn’t start with press releases or campaigns. It starts with listening. We sit down with clients — sometimes a German  #automotive   #supplier  expanding to  #Detroit , sometimes a U.S.  #tech   #startup  eyeing Munich