For decades,  #success  in the  #automotiveindustry  was measured in numbers —  #horsepower ,  #productionvolume ,  #efficiency . We celebrated speed, precision and power. Today, success looks different. It’s no longer just about how fast we move, but about how meaningfully we  #connect  — with customers, technology and society. 💡  #Innovation  that’s human:  #Technology  that solves real problems and builds  #trust . 🌿  #Progress  that’s  #sustainable :  #Responsibility  i

When I first entered the  #automotiveindustry , I didn’t see many women around me.  In meetings, at tradeshows, in boardrooms — the faces were mostly male. At times, it felt lonely. You learn to navigate the dynamics, to find your place and to speak up — even when you’re the only different voice in the room. But along the way, I met incredible people — mentors, colleagues, leaders — women and men — who believed in  #inclusion ,  #collaboration  and new  #perspectives . Becaus

The  #mobility  world is changing faster than ever. We’ve moved from hardware to  #software , from products to  #platforms  and from engineering to  #experience .  #Cars  today are no longer just machines — they’re connected  #ecosystems  on wheels. Yet many  #brands  still communicate as if horsepower were the only story to tell. 💡 #MobilityMarketing  3.0 is about redefining how we tell innovation stories: From product to  #platform  — highlight ecosystems, not just compone