The #automotive industry is transforming at record speed — electrification, software, cybersecurity and new supply-chain expectations are reshaping how both #OEMs and #suppliers communicate. With so much change, clarity matters more than quantity. Here are the three #KPIs I prioritize when supporting OEMs and suppliers in the U.S. market: 1️⃣ Tier-1 Media Relevance (not just reach): A single high-quality placement in a top-tier industry outlet — for example #Automoti

One thing I learned quickly after moving from Germany to Detroit: #PlantVisits here are not just tours — they’re #storytelling moments. In the U.S. #automotive ecosystem, a factory floor is more than machines and processes. It’s where credibility is built, where innovation becomes tangible and where journalists decide whether your #story is worth telling. Here’s what I’ve seen work — again and again: 1️⃣ Lead with the #story , not the steel: Detroit reporters don’t ge

In the world of #technology and #mobility , many companies still believe: “If the product is good, the market will notice.” But that rarely happens. Technology doesn’t win because it’s superior — it wins because it’s understood. What I see again and again in 20+ years of communications: Companies invest millions into development, but only a fraction into #positioning and #visibility . And then they wonder why competitors with weaker solutions are louder, more present —

Raising a brand’s profile in a competitive market like the #USA isn’t just about landing articles — publications are only the tip of the iceberg. True #visibility comes from a carefully orchestrated mix of marketing and communications that build #credibility and tell a compelling story. Before the headlines appear, there’s a lot of groundwork: • #StrategicPlanning : Understanding the market, defining your narrative and identifying the right audiences. • #MediaEngage

Every day, we see companies trying to be heard: louder campaigns, flashier slogans, bigger promises. But noise isn’t the same as #impact and #visibility alone doesn’t create #trust . The #brands that truly make a difference are the ones that communicate with intention — that pause before they speak, that listen before they answer, that focus not just on what they sell, but on what they stand for. Especially in the #automotive and #mobility world, where innovation

For decades, #success in the #automotiveindustry was measured in numbers — #horsepower , #productionvolume , #efficiency . We celebrated speed, precision and power. Today, success looks different. It’s no longer just about how fast we move, but about how meaningfully we #connect — with customers, technology and society. 💡 #Innovation that’s human: #Technology that solves real problems and builds #trust . 🌿 #Progress that’s #sustainable : #Responsibility i

One of my favorite parts of working in #marketingcommunications is helping #innovators tell their #story — not just through # features , but through # feelings. Recently, I spoke with a passionate team developing a smart Bluetooth solution for the #automotiveworld — technology built to solve a surprisingly simple, but universal pain: lost keys, lost time, lost trust. It’s a perfect reminder that #innovation doesn’t always start with something flashy. Sometimes, it begins with

For many #transatlantic businesses, #marketing & #PR are often treated as afterthoughts — something to “add later” once operations are running smoothly. 📣 But here’s the truth: Entering a new market without a clear marketing communications strategy is like showing up to a meeting without introducing yourself. If your #audience doesn’t understand who you are, why you’re here and what sets you apart — you’re #invisible . I’ve seen it firsthand: German businesses exp

When #German companies enter the #US market, the biggest challenge often isn’t product quality — it’s #communicationculture . German #brands are admired for precision, reliability and engineering excellence. In the US, business success often depends on connection, confidence and #storytelling . Here are a few cultural pitfalls that can make or break your US market entry: 1️⃣ Logic over Emotion: German marketing: “Here’s how it works.” US marketing: “Here’s why it mat

When people think about the #automotiveindustry , they usually picture the big names — the #OEMs with their badges, commercials and global brands. But after spending two decades in this industry, one thing has always been clear to me: 👉 The real #innovation often happens behind the scenes — in the supplier network. #Suppliers are the quiet force behind mobility. They invent, design, test and produce the technologies that make #vehicles safer, smarter and more sustain

When German companies enter the U.S. market, one of the biggest challenges is #branding and #messaging . Many rely on the same...

Expanding between #Germany and the #US is not just about entering a new market - it’s about adapting your #businesscommunication style. The way companies present themselves, share information and build trust differs greatly on both sides of the Atlantic. In Germany, communication is direct, formal and precise. Business leaders value facts, structure, and thorough analysis. Meetings often go deep into details and decisions are made carefully, backed by reliable data. Trust is