My career has taken me from  #Germany  to  #China , across  #Europe  to the  #USA  and  #Mexico  — working with global  #automotive  brands, innovative  #tech  companies and ambitious  #startups . Every market taught me something new about  #people culture  and the power of  #marketing  and  #communication . One thing has become clear: great marketing and communication is never just about campaigns — it’s about human  #connection . Here are the  #lessons  that continue to gui

When German companies enter the U.S. market, one of the biggest challenges is  #branding  and  #messaging . Many rely on the same...

It’s that time of year again — #Oktoberfest season! What began in #Munich in 1810 as a royal wedding #celebration has grown into one...

October 3, 1990, marked a moment a lot of people will never forget:  Germany ’s  reunification  after decades of division. Just months...

Punctuality isn’t just about clocks. It’s about culture, expectations and the first impression you leave . How you handle time can say as...

Every brand has a story - but telling it across cultures isn’t always easy. That’s why I started PilonPR. I saw too many companies struggle to communicate effectively between Germany and the U.S. It’s not just about translating words - it’s about understanding culture, tone and what truly resonates in each market. At PilonPR, we combine PR and marketing strategies  to help brands share their stories authentically and strategically, making an impact on both sides of the Atlant

Expanding between #Germany and the #US is not just about entering a new market - it’s about adapting your #businesscommunication style. The way companies present themselves, share information and build trust differs greatly on both sides of the Atlantic. In Germany, communication is direct, formal and precise. Business leaders value facts, structure, and thorough analysis. Meetings often go deep into details and decisions are made carefully, backed by reliable data. Trust is