For many  #transatlantic  businesses,  #marketing  &  #PR  are often treated as afterthoughts — something to “add later” once operations are running smoothly.  📣 But here’s the truth: Entering a new market without a clear marketing communications strategy is like showing up to a meeting without introducing yourself. If your  #audience  doesn’t understand who you are, why you’re here and what sets you apart — you’re  #invisible .  I’ve seen it firsthand: German businesses exp

Expanding between #Germany and the #US is not just about entering a new market - it’s about adapting your #businesscommunication style. The way companies present themselves, share information and build trust differs greatly on both sides of the Atlantic. In Germany, communication is direct, formal and precise. Business leaders value facts, structure, and thorough analysis. Meetings often go deep into details and decisions are made carefully, backed by reliable data. Trust is